The new Commercial Manager is keen to expand income and maximise sponsorship opportunities at the Ebac Northern League Division One’s most southerly club.

“There is no limit to what we can achieve if we can secure stronger revenue streams,” says Peter, who has worked as a professional sales agent for 38 years. “I want to help build the foundations that will enable the club to compete at a much higher level.

“Northallerton Town has fantastic potential, with a lovely ground, brand-new hospitality facilities and an ambitious committee. Everything is in place for success.”

Peter, a former Football League assistant referee, has quickly made his mark at the Calverts Stadium by introducing several new sponsors. One of his innovations – club mascot Ally the Alligator – is already a smash hit with younger supporters.

He is also hoping to introduce a new Matchday Experience package next season that is designed to bring supporters closer to the action.

“There are so many ways for sponsors to get involved,” adds Peter. “We have packages from £300 to £3,000, and companies can put their names to such things as advertising boards and the matchday programme.

“We’d also love to hear from individuals who may like to sponsor a match or an item of kit.”

Peter can be contacted on 07860 5477871 or via email at commercial@northallertontownfc.com